Meet the Inventor
Dr. Tony Iacovelli
“A generator or motor is not the device nor its physical parts. It is the interaction of electric and magnetic fields that makes a motor or generator. The only portion of the device that does all the work is the interaction of invisible, untouchable energy fields. All the physical pieces, components, and parts are just there to house the fields. Most engineers seem to erroneously think of a motor or generator as being a physical device made of assembled parts. To advance our understanding, the parts need to fade from view and the fields need to ‘materialize’ into the forefront of our design conceptualizations. It is not a machine we are crafting and optimizing, it is an interaction of fields. The parts are just a secondary means. Start by envisioning the perfect forms of field interactions then work backwards to see the parts that will make that happen.”
About Our Founder
Dr Benedetto Anthony Iacovelli (Tony) MD,CTO has spent a lifetime successfully creating new renewable energy technologies.
Growing up in a workshop
The son of a science teacher who moonlighted as a motor/ generator specialist, Tony was rebuilding generators before most kids had mastered a bicycle. His high school saw his potential and created an advanced‐physics track for him so he could prototype novel motors and generators in their lab, and his college invited him into private, off-books advanced physics courses for exceptional students.
Inventor in two worlds
He has maintained a dual track lifetime career. In one track he is both an Emergency Medicine and Family Practice Physician, and in the other, he created a renewable energy research and development laboratory, while lecturing broadly and teaching on renewable energy technology. Not only are the physics and science knowledge in both fields the same, but this afforded him the opportunity to see that most of the problems green energy engineers are struggling to solve have already been worked out in nature. Those solutions are in perfect operation all around us, just waiting for us to recognize that the instructions are already here.
Tony has designed surgical tools that speed procedures and make airway management safer. That same problem-solving instinct focused on his passion for clean energy: He created an internationally patented fuel cell delivering 14× the industry’s power density at ¹⁄₁₀ the cost, and a hybrid PV-thermal panel that squeezes more watts out of every ray of sun.
The generator epiphany
A decade ago, while planning turbines for his solar-powered organic berry farm, Tony saw how conventional generators squander much of wind’s kinetic energy. He asked a simple question: What if we designed a generator for wind from scratch instead of repurposing a 19th-century steam machine? Months of prototyping convinced him a radically different architecture could double energy capture across typical wind sites.
Today, Dr. Iacovelli leads our R&D team, with calipers in one pocket and a stethoscope in the other—engineering cleaner, smarter power for a world that urgently needs it.